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As an AI enthusiast, I've been following the recent developments of Chat GPT from OpenAI and I've been excited to see how it can be applied in the automotive industry. In car dealerships, I believe that AI and Chat GPT can change the way businesses operate, from generating more leads to streamlining the sales process. By using this technology correctly, dealerships can gain an edge over their competitors. In fact, I wrote the YouTube introduction with the help of Chat GPT.

I think AI has been a buzz topic recently and Chat GPT is a powerful tool. However, it relies on the quality of questions you ask. The better your questions, the better your answers, and you can actually have a conversation with the tool. I wanted to take this opportunity to show how AI can help us be better at our job in the dealership, whether you're a car salesperson, BDC agent, marketing director or even a dealer principle.

I see AI as a way to evolve quickly and find new ways to use it in the automotive industry. I've been researching how it can make auto dealers more efficient and I can tell you right now, it's not close to replacing us, but if we learn to work with AI, we can multiply our workload without spending more hours in the store.

I'll start with sales because I think it's a tough topic to manage with AI. At least I haven't found a way to make it yet. But it's definitely helping create new ideas through new ways to handle objections, engage with customers, and make it pretty cool. I'll share my screen to show you a real example of how I've been playing with the tool.

If you have any questions on how to use Chat GPT in your car dealership, feel free to ask in the comments. Let's dive in.

Let's say my client is considering buying a Sierra or a F-150, and I want to know more about both trucks and the correct angle I could use to approach them. If my customer told me they needed to pull something with a specific truck, I can ask Chat GPT about it. They also asked about financing versus leasing, so I want to get new angles on this. I can use Chat GPT to create an email quickly and send it to my customer, Dan. I can also ask Chat GPT to summarize the email and create an SMS for me to send to Dan.

I also wanted to play around with handling customer objections. I can ask Chat GPT for potential angles to discuss with a customer.

On the marketing side, I can use Chat GPT for internet sales or BDC by asking it to send an email to someone who submitted a lead. I can also ask for five potential angles to discuss with a customer regarding a new 2022 Nissan Rogue and create an email to start the conversation. I can also ask Chat GPT for angles to discuss financing options with a customer who is hesitant.

Overall, I found that Chat GPT is a powerful tool that can help us in the dealership with sales, customer engagement and marketing. But it's important to be specific when asking questions to get better answers.